| Jeremy Hollister from Plus et Plus talks about the inspirations for their film, What if And he explains the technique used in the film called rotoscoping.
"A lot of the ideas and inspirations even for this Getty Images project come from fascination that I've been having for a while. The fusion and the rock art albums in the '60s and '70s, like jazz fusion, there's a lot of very surrealist ideas in there and a lot of the Herbie Hancock genre type stuff, the Bitches Brew type artwork.
"The process is you take the footage and it can be in any environment and it's the backward way of green screening because you just take it from any source and cut it out. So, you remove the specific object that you want, if it's a person or if it's a plane or a car, anything like that, and you remove them from their environment so that you can place them into a different one.
"It's just a more elaborate version of cutting out magazine clippings to do collage. And there's a lot of different ways to use it. We did two spots for the U.S. Open where we rotoscoped and one of them felt very treated, a solid field of color, and then the following year we did more of a collagey thing where the players were cut out and put over still frames of city shots. It's a good way to work with existing footage and to resurface it." |
