We have a modest objective behind New Photographers 2006. We want to reveal artists who could help transform the advertising we see next year.

We raided the thoughts of our directors of photography and various wise friends around the advertising and creative industries worldwide. We sifted their information and we sifted the siftings. Finally, we arrived at the magic number of 30 photographers.

Obviously our magic 30 could have been 29 or 31 or your own magic number. We are not dealing with absolutes, but directions. And here is a group that represents new directions: we hope they will inspire you, perhaps even work with you.

Some are local stars meriting a larger stage. Some are big in editorial or art but could excite advertising. Some are just hot.

Handle with care: there are images in these portfolios that might give you strange visions.
At least, we hope so.

SVP Group Creative Director
Lewis Blackwell
Getty Images