Right: Of all the gin joints in all the towns in all the world. Roy Ritchie

In our last issue, we launched an investigation into what sparks creativity. We yearned to know what lit a fire under our readers and jumpstarted their inspiration circuits. Here’s what our online poll uncovered.

The key route to creativity for English-speaking Edit readers is ‘listening to music’. The category, which grabbed 18.6 percent of the vote, incorporated aural jack-ups in all their forms – background radio, concerts, piano bar lounge action and iPod existentialism.

‘Being inspired by the ideas of other designers’ came in second with 15.3 per cent of the vote. But don’t forget, as TS Eliot pointed out, “Talent imitates, but genius steals”. Broadening the mind by ‘going traveling and seeing different things’ was a close third, and actually ranked top in responses to the UK Edit Web site.

Elsewhere inspiration comes from different sources. More than a third of German voters (37.3 percent) find that ‘wandering out and about and observing the street and random people’ was a sure route to ideas. The same category was dominant in the French poll with 19.6 percent of the vote.

Edit’s Spanish readers tuned into surrealism for their creativity mainline. ‘Dreams and daydreaming’ topped the vote with a 21.7 percent share. Clean living must keep minds alert, as ‘using stimulants’ faired poorly as inspiration across all regions.


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