When The Next Big Idea competition first kicked off, it began with people. For those of us at Getty Images who were inspired by the success of the original The Big Idea, it was a chance to watch a whole new filmmaking community explore the power of imagery. For the hundreds of filmmakers who submitted pitches, it was an opportunity to use Getty Images footage and stills to express their Big Idea and meet the challenges of a unique creative brief.

Now the filmmaking is done, the votes have been tallied and the finalists have seen their work premiere across the globe. And we’re back to people. Ten individuals who’ve allowed us behind the wizard’s curtain to catch a glimpse of their creative processes and the personalities and environments that shaped their films.

So where does this circle end? It doesn’t – it’s just a matter of who keeps it turning. What’s your big idea?